Andrew Brodsky


The Secrets of Successful Virtual Communication

Regardless of whether you work in the office, remotely, or hybrid, we are all virtual communicators. Learning how to select the right communication mode for each task and employ it most effectively won’t just make you a better communicator—you’ll become more productive, nurture relationships, and thrive at work.

Ping Book Cover
Ping Book Cover

“Finally: a science-based guide to having better conversations by text, email, phone, video, and yes, even social media. Andrew Brodsky is one of the world’s foremost experts on virtual communication, and his book is brimming with surprising insights and useful tips. It’s the resource we need for avoiding misunderstandings and making genuine connections.”

--Adam Grant, #1 bestselling author of THINK AGAIN and HIDDEN POTENTIAL, and host of the podcast Re:Thinking

"I've spent much of my career designing virtual communication tools, but always wished there was a how-to guide for getting the most out of them. Now, there is. PING is full of concrete, research-backed advice. A must read for everyone who communicates online—in other words, everyone."

--Jake Knapp, Co-founder of Google Meet and NYT bestselling author of Sprint

Andrew Brodsky Photo

Andrew Brodsky is a management professor at the McCombs School of Business at The University of Texas at Austin, CEO and Founder of Ping Group, and author of PING: The Secrets of Successful Virtual Communication.

Dr. Andrew Brodsky is a world expert on the impact of technology on individuals at work and workplace communication challenges. Andrew has published research, led training, and consulted with organizations around the world such as PricewaterhouseCoopers, Amazon, Dell Technologies, Novo Nordisk, and GuideWell Connect. His research has been covered in media outlets such as The Economist, Harvard Business Review, Wall Street Journal, NPR, and CNBC.

Some Organizations Andrew has Worked With