PING

The Secrets of Successful Virtual Communication

Regardless of whether you work in the office, remotely, or hybrid, we are all virtual communicators. Learning how to select the right communication mode for each task and employ it most effectively won’t just make you a better communicator—you’ll become more productive, nurture relationships, and thrive at work.

“Finally: a science-based guide to having better conversations by text, email, phone, video, and yes, even social media. Andrew Brodsky is one of the world’s foremost experts on virtual communication, and his book is brimming with surprising insights and useful tips. It’s the resource we need for avoiding misunderstandings and making genuine connections.”

--Adam Grant, #1 bestselling author of THINK AGAIN and HIDDEN POTENTIAL, and host of the podcast Re:Thinking

"I've spent much of my career designing virtual communication tools, but always wished there was a how-to guide for getting the most out of them. Now, there is. PING is full of concrete, research-backed advice. A must read for everyone who communicates online—in other words, everyone."

--Jake Knapp, Co-founder of Google Meet and NYT bestselling author of Sprint

"With a focus on making every interaction intentional and productive, Ping: The Secrets of Successful Virtual Communication offers practical strategies for improving virtual communication, building stronger relationships, and minimizing misunderstandings. Packed with real-world stories, interviews, and cutting-edge research, Ping is an indispensable guide for anyone looking to thrive in the modern, tech-driven work environment."

--Matt Abrahams, Author of Think Faster, Talk Smarter and host of Think Fast, Talk Smart The Podcast.

"Timely, practical and a pleasure to read, PING will help you communicate more effectively in our increasingly digital world. Brodsky’s expertise shines through on each page of this must-read for anyone hoping to deepen connections, negotiate more effectively or simply save time on communication in the modern workplace."

--Katy Milkman, international bestselling author of How to Change.

"Brodsky offers a thoughtful examination of communication in the digital age, providing useful strategies for both in-person and online interactions. This book presents valuable insights for those looking to enhance their conversational effectiveness."

--Nir Eyal, bestselling author of Hooked: How to Build Habit-Forming Products.

Andrew Brodsky is a management professor at the McCombs School of Business at The University of Texas at Austin, CEO and Founder of Ping Group, and author of PING: The Secrets of Successful Virtual Communication.

Dr. Andrew Brodsky is a world expert on the impact of technology on individuals at work and workplace communication challenges. He earned a PhD in organizational behavior from Harvard Business School and a BS from The Wharton School. Andrew has published research, led training, and consulted with organizations around the world such as PricewaterhouseCoopers, Amazon, Dell Technologies, Novo Nordisk, and GuideWell Connect. His research has been covered in media outlets such as The Economist, Harvard Business Review, Wall Street Journal, NPR, and CNBC.

Andrew Brodsky

PING

The Secrets of Successful Virtual Communication

Andrew Brodsky is a management professor at the McCombs School of Business at The University of Texas at Austin, CEO and Founder of Ping Group, and author of PING: The Secrets of Successful Virtual Communication.

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